Gold Coast Gymnastics

Project Type: Branding, Illustration and Advertising

Year: 2018-19

Client: Gold Coast Gymnastics´╗┐

Project Type: Illustration

Year: 2017

Client: Gold Coast Gymnastics

GCGCLogoColourChange

Gold Coast Gymnastics Club is the largest gymnastics club in Australia. While the core of their business is the fun and freedom of gymnastics, this wasn't conveyed through their old branding and style. To maintain the recognisable quality and heritage of the brand, some aspects of the it, such as the logo and primary colour system, were only altered slightly to better reflect the club's vibrancy, however other brand aspects that hadn't yet been solidified were centered around representing the spirit of the company. Updated iconography and uniforms also reflect this.

Gold Coast Gymnastics Club is the largest gymnastics club in Australia. While the core of their business is the fun and freedom of gymnastics, this wasn't conveyed through their old branding and styling. To maintain the recognisable quality and heritage of the brand, some aspects of the brand, such as the logo and primary colour system, were only altered slightly to better reflect the brand's vibrancy, however other brand aspects that hadn't been yet solidified were created centred around representing the spirit of the company. Updated iconography and uniforms also reflect this.

Gold Coast Gymnastics Club is the largest gymnastics club in Australia. While the core of their business is the fun and freedom of gymnastics, this wasn't conveyed through their old branding and styling. To maintain the recognisable quality and heritage of the brand, some aspects of the brand, such as the logo and primary colour system, were only altered slightly to better reflect the brand's vibrancy, however other brand aspects that hadn't been yet solidified were created centred around representing the spirit of the company. Updated iconography and uniforms also reflect this.

Program Icons
Easter Holiday Program Advertising
Staff Uniforms
Member Registration Shirt
Gymnastics Roadmaps
Gymnastics Road-Map Decoration
Membership Forms
Club Champion Poster
Attendance Certificates

Selected Works

Waves MuralIllustrated mural for the Gold Coast City Council during the Commonwealth Games.

Typism 2019 SubmissionsSubmissions for the annual Typism conference's book.

LEGO Christmas PortraitsIllustrated Christmas portraits for friends and family.